Fonterra proudly flying the New Zealand flag in Malaysia
For more than 40 years dairy co-operative Fonterra has been one of New Zealand’s most successful businesses operating in Malaysia, establishing itself as a leader in the dairy industry thanks to a continued focus on health, nutrition and innovation.
Malaysia is one of Fonterra’s priority markets when it comes delivering on its global consumer and foodservice strategy. The country’s capital is home to two manufacturing sites, a head office and a shared services centre that provides info-communication technology, human resource and accounting services to Fonterra’s employees and customers globally. From its strategic location in well-connected Malaysia, Fonterra not only caters to the rising local dairy demand, it also exports consumer dairy products to 13 markets across Asia and the Middle East.
Managing Director Jose Miguel Porraz-Lando leads a local team of more than 730 people who share the ambition to make a difference in the lives of 30 million Malaysians through nutritious and great tasting dairy products. Fonterra is proud to champion pure, natural New Zealand dairy and does this by bringing close to 2.2 million glasses of Fonterra milk to Malaysian consumers every day.
Five key facts about Fonterra Brands Malaysia:
- Behind Malaysia’s most popular consumer dairy brands
Fonterra produces Anlene and Anmum Materna – the leading dairy brands in the adult milk powder and maternal milk categories. Fonterra’s Fernleaf also takes the lead as Malaysia’s number one milk powder brand. In just the last year, more than six million packs of Fernleaf were produced at Fonterra’s Susumas site in Shah Alam, Kuala Lumpur.
- Leading foodservice supplier in Malaysia
Fonterra’s foodservice brand Anchor Food Professionals is the leading supplier for Malaysian chefs – supplying high quality dairy ingredients such as butter, cheese, milk and cream to more than 3,500 hotels, quick-service restaurants, bakeries and cafes across the country.
- Strong track record for nutrition innovation
Anlene, now a globally renowned brand, was first introduced in Malaysia in 1991 when Fonterra learnt that adults in this region were not getting enough calcium and vitamin D in their diet which was – and still is – leading to a range of bone related issues such as osteoporosis. The journey hasn’t stopped there, and this year Fonterra launched Anlene MoveMax™ – a new formula with specific nutrients to support healthy joints, muscles and bones for an active lifestyle and better mobility.
- Committed to a healthier Malaysia
Fonterra is focused on driving awareness around the importance of good nutrition for a healthy and active life. An example of this is the work the co-operative has been doing to educate consumers around the impacts of added sugar in their diets. The co-operative has taken steps to reduce sugar in its products, with Anmum Essential as Malaysia’s only growing up milk product with no added sugar. Fonterra also supports local communities and is proud to partner with Yayasan Salam to improve the health, nutrition and education of underprivileged children and families in Kampung Pertak – for four years and counting now.
- Continued investment for future growth
Over the last six years Fonterra Brands Malaysia has invested close to RM60 million in infrastructure maintenance and upgrades to its manufacturing facilities. This ensures the co-operative is well positioned to meet future growth and achieve best practice standards when it comes to health and safety, and food safety and quality. This year, the co-operative invested another RM20 million to improve the efficiency of its Susumas site –which is expected to be completed in April 2017 – as it continues to build its presence in Malaysia.